The Falkland Islands Tourist Board (FITB) has appointed Keene as its UK representatives to help drive awareness of this unspoilt wildlife haven. Travel specialists Keene will be responsible for helping increase land-based visitor numbers to this relatively untapped destination in the South Atlantic. The contract commences 1 February 2012.
“Keene already handles our PR and have played a key role in raising the profile of the island over the past four years, positioning the Falklands as a premier destination for intrepid travellers including birdwatchers, photographers and nature enthusiasts. They were the natural choice to re-introduce the Islands as a travel destination to the travel trade industry” Commented FITB General Manager Paul Trowell.
This year brings interesting times for the Falkland Islands with the 30th anniversary of the ’82 Conflict and two Royal visits planned from the Duke of Cambridge (who has been deployed to the Falklands in February) and the Duke of Kent.
The focus of the brief is to raise the profile of the destination and promote its wildlife wonders – including some 750,000 penguins, dozens of rare birdlife as well as offshore highlights including orcas hunting seals and dolphins playing in the surf. Keene will also promote the destination’s incredible history and amazing islands – over 740 islands make up the Falklands archipelago, lying 400 miles off the coast of South America.
Keene will be the main point of contact for tour operators and cruise companies already selling or with potential to sell holidays to the Falklands. A key thrust will be devising co-operative campaigns, running trade famil programmes, agent training and pushing the pushing the tourist board’s e-learning programme.
For further information, trade and media should contact Suzanne Holiday on 0207 839 2140 or firstname.lastname@example.org.