Following the highly successful Google Hangout that we organised on behalf of our client, Tourism NT, last month, Neville Hobson, one of the UK’s most highly regarded PR bloggers asked our consultant, Michael White, to submit a guest post to his Blog describing the event. Here’s what happened next.
Neville’s weekly Blog regularly reaches an audience of upcoming and senior PR professionals across all sectors. It also syndicates with CIPR Conversation, the Chartered Institute of Public Relations’s own RSS news aggregator which brings together blog posts from communicators across the globe.
Michael’s guest blog post generated over 180 mentions across social media, a highly credible number and achieved the highest number of Google+ shares. It also generated plenty of comments, including @aribadler saying “Interesting. I could see this being useful in some industries” and @fwhamm noting that they can “probably compliment” the traditional press conference. Several of these contributors were based overseas, most notably Germany.
Despite some adverse reaction from contributing journalists notwithstanding, the general consensus amongst the UK PR community was that Google Hangouts could well replace press conferences in the future.
Neville subsequertly mentioned our Tourism NT Google Hangout in his prestigious For Immediate Release (FIR) podcast which is a twice weekly show that provides the PR industry the latest news stories, commentary and opinion.
Our case study has been held up in the PR industry as an example of one of the first all-digital events to be arranged by a PR agency. It continues to generate much debate online and we hope that it will inspire other PR agencies to follow in our footsteps.