Social Media: It’s not just about the luck of the Irish

When it comes to social media wizardry one of the best examples is an Irish lad called Allan Dixon. A recent social media sensation having conquered Australia Northern Territory’s ‘Best Jobs in the World Competition’. He has now landed himself a full-time job as an Outback Adventurer in the Northern Territory with a $100,000 package. How? By generating a social media campaign with enough traction to beat 330,000 applicants worldwide.

As an aspiring entrepreneur, who has already launched and sold his own internet company, Allan had the technical skills to launch Dixon Down Under. A fan base inspired landing page which tells the story of his journey from unknown Irishman to upcoming media celebrity. He engaged with the online community on a level which generated enough buzz to attract celebrity support from adventurer Bear Grylls, American TV host, Conan O’Brien, actor Hugh Jackman and sprinter Usain Bolt!

His online presence includes mainstream social media sites Facebook, Twitter and Instagram. In turn, his social media popularity reached such a high that mainstream media began to pay attention. What happens when you put a social media star in a governed newsroom? Clearly Havoc! Just watch as Allan’s infectious sense of humour turns Aussie newsreader Natasha Exelby into a giggling mess.

Allan is a perfect example of how social media can be utilised to raise a personal profile online. Today everyone has the tools available to become an effective broadcaster. Allan’s creativity, combined with his social media prowess, has landed him with the best job in the world. If you want to become a social media superstar then lead by Allan’s example – engage with online communities and produce content worth sharing.

@daxon – good luck!

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