Working in travel PR you’d think that we spend most of our time jet-setting around the globe. Sadly this is not always the case, so when we had the opportunity to escort a group press trip to India on behalf of our client, Jet Airways, I leapt at the chance.
Having not previously had the pleasure of the Jet Airways experience I was determined to take it to the max. Did the 180 degree flatbed measure up to expectations? You bet it did! Was the food, served on bone china, everything it was cracked up to be? Most definitely!
Inflight delights aside, I was gradually reminded over the next five days of the benefits of joining the media on the ground. You experience everything they do. You know what it’s like to have a friendly Jet Airways face meet you at Mumbai airport, how long it takes to drive from Jaipur to Agra, what to pack, what to wear and the indescribable sensation of getting up close to the Taj Mahal in near 50 degree heat.
The journalists also get to know you, well. They know that next time they write anything on the Indian subcontinent that they can call you and you’ll be only too happy to help. In terms of a relationship building exercise, hosting a press trip is pretty unbeatable. Not to mention boosting your product knowledge.
Thanks to the Oberoi Group and Jet Airways for hosting the trip.