Sophie Bryan is currently studying Marketing, Design and Communications at Nottingham Trent University and has been gaining experience with us for 2 weeks. As part of her experience she has done a great job editing our second edition of the Keene eBook Series.
One thing I have learnt since starting here is that the boundaries are becoming increasingly blurred between PR and publishing. Therefore, if you want to publish a book, publishing companies are not always necessary. When I started my work experience at Keene I did not expect to become an editor for an eBook! It was my job to edit Richard John’s work and piece it together into eBook form.
The way in which I edited the book was:
Choose your topic
My topic of choice was ‘How to talk to your audience’. But your topic can be on anything, remember – Who is your audience? What do they want to know?
Keep your information relevant
Make sure what you’re saying is relevant to your topic; you will soon lose your audience’s attention if not! Avoid waffle, keep your sentences concise. Keep the book interesting and make sure it is easy for your audience to read by not overloading them with information.
Arrange the work in a presentable way
Remember that your audience will want something easy to read and so putting the material in a practical order is important. Take your audience on a journey through the eBook.
Editing an eBook was something that I had never done before and it was a great opportunity to hone my writing skills. I’ll be able to translate these skills in my university course. Work experience at Keene has given me a greater understanding of the ever-changing marketing disciplines.