“For the PR industry the Semantic Web offers countless opportunities to enhance and redefine our offerings for clients. Its capabilities will not only be a giant leap forward when searching for viable methods to measure reputation online, but will also help re-imagine stakeholder analysis.”
So wrote our digital expert, Michael White, in an article that was recently published in the ‘The Measurement Standard’, a highly influential newsletter published by Salience Insight, part of News Group International. Michael’s contributed article has generated a considerable number of responses across social media and it’s clear that PR measurement is far from being the dry subject that some associate with it.
You can read Michael’s article by clicking here.