The accepted norm for marketing students is to analyse case studies of successful companies and see how they achieved that success. Those same students would probably learn more by reading a new book just out. Written by Rob Gray, and entitled ‘Great Brand Blunders‘, Rob catalogues numerous marketing blunders made by well known companies who really should have known better. The fact that they didn’t and the resulting knots and tangles that they got themselves into, makes for some fun reading.
With the benefit of hindsight, many of the companies quoted in it will have asked themselves “how did that happen?” Well, it did and we are all the wiser for it.
Rob writes regularly for several marketing titles, including PR Week and it’s clear that he knows his subject well. The book has just been voted the Chartered Institute of Marketing’s book of the month and a review in Forbes mag judged it “excellent”.
Rob’s book shows just how thin the dividing line is between success and failure in the marketing world. Marketers. Cross that line at your peril!
During his career, Simon has advised numerous blue chip clients and has worked on a number of large scale communications programmes. Simon has extensive international experience and was a previous Secretary General of the International Communications Consultancy Organisation (ICCO), a trade association representing over 1,000 PR agencies in 28 countries.
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